Chevrolet Supports Man Utd

July 30, 2012
Chevrolet Supports Man Utd
Share:

General Motors and Manchester United have announced that the football club's shirt sponsor will be Chevrolet beginning with the 2014/2015 season. Chevrolet, the current Official Car Partner of the Club, will become only the fifth shirt sponsor in the Club's 134 year history.


Announcing the deal, signed for an undisclosed amount, United's Commercial Director, Richard Arnold, said: "This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe. It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club."

The US-based car company will replace Aon, whose partnership with United began in the 2010/11 season.

Alan Batey, GM North America Vice President, U.S. Sales and Service said: "We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world. Manchester United's statistics are impressive, but this relationship goes far beyond the numbers - this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes."

PREVIOUS ARTICLE
No Seatbelt, no excuse!
NEXT ARTICLE
DENSO expands customer services team

More from DEALER

Steady car sales figures announced for April

Steady car sales figures announced for April

icon

The Society of the Irish Mo...

Bosch puts new brake-by-wire technology to the test

Bosch puts new brake-by-wire technology to the test

icon Six days, over 3,300 kms and t...
Alfa Romeo celebrates 115 years in the motor industry

Alfa Romeo celebrates 115 years in the motor industry

icon

On June 24, Alfa Romeo will...

Stellantis announces battery breakthrough 

Stellantis announces battery breakthrough 

icon Automotive giant Stellantis an...
Apec EV Cables - Powering the Future of Electric Driving

Apec EV Cables - Powering the Future of Electric Driving

icon EV charging cables are at the...
Irish owners taking legal action over Kuga recall

Irish owners taking legal action over Kuga recall

icon Owners of the Ford Kuga plug-i...

More from AUTOBIZ