A new era is underway at BMW with the German car maker making what it says is the most significant investment in company’s history. 

Neue Klasse is all new vehicle architecture which will be the all-electric future of the brand for the next ten years and beyond. The first example of this is the BMW iX3, with some 40 new and updated models set to use Neue Klasse technology by 2027.

Senior Vice President of Neue Klasse at BMW, Dr Mike Reichelt, said, “This Neue Klasse architecture platform is uncompromising. This was, for us, really important. When we go to this step, we have to uncompromisingly optimise for fully electric cars.”

The iX3 is an electric 3 Series model which will go on sale in 2026. Dr Reichelt said the platform was a designed based on customer research into why people hesitate to go all-electric. Range and charging time were the clear priorities. He said, “We did studies [to find] what are the most important pain points why customers don’t drive a fully electric car? We now offer more than 800 kilometres. I think we solved this problem.” 

Dr Reichelt added, “So with the jump to the Gen Six cell technology around battery cells, we reduced dramatically the price of the battery pack and therefore also for the customer.”