SEAT Ireland are forming a new partnership with Munster Rugby. The three year deal will see SEAT become the official car partner to Munster Rugby and title sponsor of the Munster Schools Senior and Junior Cups.

The partnership also includes SEAT supporting Munster Rugby's pre-season matches in the newly entitled 'SEAT Series', which will kick off on the 24th of August in Thomond Park when Munster take on Gloucester.

Commenting on the new agreement Cian O'Brien, Director of SEAT Ireland said; "We are delighted to be announcing our new partnership with Munster Rugby today. As a proud and passionate brand with a great tradition, Munster Rugby is an excellent fit for SEAT and we look forward to promoting our association with them through our dealer network".

"This sponsorship comes at a very exciting time for the SEAT brand. We are currently experiencing a renaissance both internationally and in Ireland. SEAT has enjoyed significant growth in 2013 and we are now the fastest growing car brand in the country.  With superb new product and the ambitious network plans that are already in place, this new partnership with Munster Rugby is a statement of intent and proves the future is very bright for SEAT."

Munster's star players Mike Sherry, BJ Botha, Keith Earls and Andrew Conway were all present to launch the partnership. Commenting on the announcement, Garrett Fitzgerald, CEO Munster Rugby said; "Munster Rugby is delighted to welcome SEAT as official car partner. Their support across a number of areas including the Munster Senior and Junior Schools Cups is a fantastic boost for us and we look forward to sharing great rugby occasions in the years ahead starting with the 'SEAT Series' on August 24th".

The new deal with Munster will be a highly visible sponsorship for SEAT and expose them to Munster's loyal support base and followers all over Ireland.  SEAT will have permanent car displays in Thomond Park, where they will showcase new models including the all new SEAT Leon Sports Coupé which arrived in Ireland in July and Sports Tourer which will be available in Ireland this winter.

SEAT has a full activation programme lined up to support the sponsorship over the 2013 / 2014 season including extensive pr, match day activation and digital support.