BMW Group Ireland is delighted to announce Joe Duffy Motors as the agent to supply and support BMW i, the company’s sub-brand featuring electric drive systems and premium mobility services.

From launch this November, Joe Duffy Motors will exclusively offer the BMW i range to the Irish market. Joe Duffy Motors are investing heavily in upgrading their premises and will have specialist technical capabilities allowing them to carry out repairs to vehicles’ high voltage batteries.

Gavin Hydes, Managing Director, Joe Duffy Motor Group said: “As a long established BMW retail partner, Joe Duffy Motors are proud to be selected as sole retailer of the  BMW i range which will launch in Ireland this November. To accommodate this new and exciting technology, plans for the redesign of our BMW showrooms are well underway.

The significant investment we will make underpins our confidence in the future of this technology and demonstrates our ongoing commitment to the BMW Brand”.

Initially, three BMW i models have been confirmed for production, the fully-electric BMW i3 megacity vehicle, the range extended BMW i3 and the plug-in hybrid BMW i8 sports car. The BMW i3 is BMW's first fully-electric production car and is due to go on sale in Ireland this November. It features an all-aluminium chassis combined with a passenger cell made entirely from lightweight carbon fibre reinforced plastic.

As well as the vehicles themselves, BMW i will encompass a range of premium services for mobility aimed at optimising the use of parking spaces, recharging infrastructure, ‘smart’ navigation systems, intermodal route planning and access to other BMW vehicles on an ‘on-demand’ basis. BMW is the first premium vehicle manufacturer to offer such a comprehensive ownership package surrounding electric mobility.

BMW Group Ireland Managing Director, John Ives said “BMW i is not just a new addition to the brand, it is a significant milestone for the automotive industry.

BMW Group Ireland is delighted to be partnering with Joe Duffy Motors as the exclusive BMW i agent in Ireland. We look forward to working with Joe Duffy Motors in this exciting step forward which will completely transform the driving and ownership experience for our customers.”

Potential customers can now register their interest for BMW i online at www.bmw.ie