Audi Ireland has reported strong sales in July and August 2013 during the new car registration period, consolidating Audi’s position as Ireland’s number one premium car brand.

To date the brand has delivered a total of 3,470 vehicles nationwide, representing a 1.4% increase in the total volume. Audi’s market share is currently standing at 5.1% of the overall car market, a new record for the company here in Ireland.

In the first eight months of 2013 alone, Audi Ireland has provided €36 million in finance packages to customers. 75% of this lending volume has been for new car purchases.

Audi’s robust performance since the beginning of the 132 registration period can be largely attributed to the competitive Personal Contract Plans (PCP) on offer to both existing and prospective Audi customers across the A1, A3, A4, A6 and Q3 models. Indeed, 84% of all Audi Finance contracts year-to-date have been on PCP.

Christian Gussen, managing director, Audi Ireland commented; “We are delighted to continue to lead the premium car market in Ireland in 2013 after the first two months of the 132 registration period. These strong sales results prove just how popular the PCP finance option is for Irish motorists and we expect this growth to continue in the coming months with the arrival of the A3 Saloon in September.”

“2014 looks to be another positive year for Audi. Ireland continues to be a strong market for saloon cars and we expect the new A3 Saloon will make a considerable impact with the buying public. Our significant investment in state-of-the art showrooms continues, as we strive to deliver the best facilities and service to match our customer expectations.”