Toyota Ireland will launch the 5th generation of the Prius in July.

In a change from the past the Prius will be available exclusively as a Plug-in Hybrid (PHEV) and is priced from just €45,900.

Customers are being urged to contact their local dealer to get ahead of the expected high demand. Meanwhile it will be on show for the first time in Ireland at Bloom festival from June 1-5.

First launched in 1997, the new PHEV is a world away from the original Prius hybrid.

Toyota is committed to carbon neutrality, and the Hybrid technology originally pioneered by the Prius continues to drive the transition towards zero emissions.

Commenting on the Prius Plug-in Hybrid, Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland said: “The Toyota Prius has been one of the most iconic vehicles in our brand’s history. We are so excited to announce that a new fifth-generation Prius will be arriving to Irish shores in July of this year exclusively as a Plug-in Hybrid and can be seen as soon as June 1^st at Bloom festival.