Dacia has sold its eight millionth vehicle globally underlining the brand’s meteoric rise from the national manufacturer of Romania to a major household name throughout Europe.

Back in 2004, the brand commenced its exciting journey, promoting a pragmatic vision for vehicles and constantly redefining what matters and in the 18 years since the brand has gone from strength-to-strength. With its models marketed in 44 countries around the world, the brand has gathered an ever-growing following and a reputation for being a disruptive force in the automotive industry.

Although its birthplace, Romania, is one of Dacia’s top five countries, France represents its leading market in terms of sales, followed by Italy. For the second consecutive year, Dacia is the leading retail brand in Europe.

2023 has also been a highly memorable year for Dacia in Ireland with the brand celebrating 10 years and over 35,000 sales since launch. 2023 has been Dacia Ireland’s best ever year for sales, with almost 5,000 units done.

This success helped Dacia achieve a record market share of 7.6% in the European retail market (compared with 6.2% in 2021). For the sixth consecutive year (since 2017), the Dacia Sandero was the most sold car in the European retail market. The Duster ranked second in 2022 and has also been the best-selling SUV to retail customers since 2018.

The impressive figures prove that customers have strongly bought into the brand philosophy, which has never deviated over the years. Further highlighting the brand’s rugged and adventurous nature, 40% of customers live in the countryside. People who purchase the Dacia Spring – Europe’s most affordable new electric car – are the most rural (50%), the innovative all-electric hatchback being at home in the country as it is in the city.

Due for launch in Ireland in 2024, the all-electric Spring also plays a significant role in Dacia striving to address the concerns regarding future mobility.