Car designer Peter Horbury dies aged 72

July 03, 2023
Car designer Peter Horbury dies aged 72
Share:

The world of car design lost one of its highest achievers last week with the death of Peter Horbury at the age of 72. Although you may not be too familiar with Peter’s name you will certainly know his designs which have included many iconic models. 


Peter was born in the North East of England and attended art college before joining the Chrysler design team in the 1970’s. He also worked for Ford twice, the Geely Group and Lotus plus doing freelance design work for Bentley, BMW, Mercedes-Benz, MG, Rolls-Royce, and Triumph among others. 

However, he is best known for three separate spells with Volvo. He is the man generally credited with taking the Volvo brand away from its traditional boxy design to produce the curvy premium luxury cars that have proved successful over the past few decades. Many in the industry say that it was Peter’s design inspiration that actually saved the company during its troubled years in the 1990s. 

Peter also played a key role in the design of the original Ford Sierra and the latest London Taxi. 
 
PREVIOUS ARTICLE
E-Scooters to be made road legal in Ireland 
NEXT ARTICLE
BMW boss calls for hydrogen infrastructure investment

More from DEALER

Concept C shows new Audi design philosophy

Concept C shows new Audi design philosophy

icon Audi has introduced a new conc...
Bosch unveils new innovations at IAA Mobility 2025

Bosch unveils new innovations at IAA Mobility 2025

icon Bosch has provided a glimpse o...
Official route for Cannonball Ireland 2025 announced 

Official route for Cannonball Ireland 2025 announced 

icon The route for the Cannonball I...
Clare dealership suffers six car theft

Clare dealership suffers six car theft

icon A used car dealer in Darragh,...
Automakers call for emission reduction rethink 

Automakers call for emission reduction rethink 

icon Auto makers and suppliers Pres...
BYD’s hypercar breaks EV speed record

BYD’s hypercar breaks EV speed record

icon BYD, which has fast becoming a...

More from AUTOBIZ