New research from the automotive lighting experts, Ring, shows that 59% of motorists “don’t know” what kind of headlamp is fitted in their vehicle. It also reported that 43% would be willing to pay for a bulb change: a sure sign of the rise of the “do it for me” motorists.

The study also showed that 26% of drivers said they had halogen headlamps, the most prevalent type of headlamp bulb, with 5% answering Xenon HID lamps and 10% LED headlamps. The finding indicate a lack of awareness from motorists about bulb options available and of the benefits that could be gained by a bulb upgrade.

Ring says that a simple way to boost profits when it comes to bulb supply and replacement is to offer high performance halogens instead of standard bulbs. Upgrading requires no more effort than installing a standard bulb, with no wiring changes or time-consuming installation needed, and will generate more profit for the factor and garage. Meanwhile, high performance bulbs, such as the new Ring Xenon150, give clear benefits to drivers, who will have more light on the road for safer night time driving.

Ring says that  Xenon150s come in H4 and H7 references and are the longest lasting +150% brighter bulb on the market. The bright, white light they produce gives better reflection from signs and road markings, and the increased light on the road allows drivers to see hazards more quickly. Once a driver is converted to performance halogens, drivers tend not to go back to standard bulbs, meaning an opportunity for a repeat business the next time the vehicle is in with a faulty bulb.

Xenon150s are on sale at motor factors nationwide, and countertop display units are available.