Battery specialist, GS Yuasa, has announced its new sponsorship of Bike World TV, a leading motorcycle media platform, known for its exciting content, expert reviews, and high-octane track tests.

The partnership marks the beginning of an exciting new chapter for both brands, bringing together GS Yuasa’s world-renowned motorcycle battery expertise and Bike World’s unrivalled access to the two-wheeled world. From road rides to race bikes, adventure touring to tuning tips, the collaboration will showcase just how vital reliable battery performance is, no matter what you ride.

Jessika Savage, Marketing Manager at GS Yuasa Battery Sales UK Ltd, commented, “We’re fired up to be working with the team at Bike World TV! Their passion, knowledge, and energy for all things motorcycling make them the perfect fit for GS Yuasa. Whether they’re thrashing litre bikes around a track or tackling a transcontinental trip, we know our batteries are up to the job, and now more riders will too.”

As part of the sponsorship, GS Yuasa will feature prominently across Bike World’s online shows, social media content, and YouTube episodes, giving viewers a behind-the-scenes look at how batteries power the action. The partnership will also include technical features, giveaways, and appearances at events throughout the year.

Alan Rawlings, MD at Bike World TV, said, “Bikes need reliable power, and there’s no name more trusted than GS Yuasa. We’re chuffed to have them onboard and can’t wait to dive into some serious content that shows just how much their products matter to riders.”

With GS Yuasa’s unrivalled track record in battery innovation and Bike World’s growing global audience, the partnership is perfectly positioned to energise the biking community. For more information about GS Yuasa and to catch the latest Bike World content, visit www.gs-yuasa.eu and follow @GSYuasaUK on social media.