Wiper specialist TRICO, is to launch its own beer brand as part of its centenary year celebrations.

Called ‘Brew 17’, the specially brewed beer, will be launched on Tuesday 26th September at the TRICO stadium, home of the TRICO sponsored Redditch United football team. A percentage of the profits will go to local charity.

Product and Brand Manager Sam Robinson said, “This is an exciting time for TRICO as we launch this special, one-of-a-kind beer.  The company has come a long way from its humble beginnings in Buffalo, New York and we are very proud of our history and tradition in the industry. Brew 17 is a great way for TRICO to celebrate this landmark and I hope it will be a success with not only the supporters at the match but also those who are lucky enough to get their hands on it through one of the many promotions and giveaways we’ve got planned.”