TRICO introduces beam blade kits

Thursday, September 16, 2021

Wiper blade manufacturer, TRICO, has launched beam blade kits for its premium Exact Fit range. TRICO’s premium quality original equipment (OE) wiper blade kits are now available and are easy to stock, sell and fit, as just one SKU has both front blades for the vehicle.

Packaged in an eco-friendly carton box, the range is comprised of just 95 references - 73 direct fit kits for OE beam blade applications, and 22 ‘retrofit’ kits for hybrid and upgrade applications - in total covering more than 95% of the beam blade vehicle parc. Due to TRICO’s ‘superkit’ design that comes with an optional alternative connector, this is over 40% less stock than competitor ranges which often require in excess of 150 SKU’s to attain the same coverage.

The new kits contain two of TRICO’s industry leading ‘X1’ design blades manufactured and packaged in Europe. TRICO supplies this same blade as OE to VAG, for a multitude of vehicles including VW ID4, Golf VIII, T-Roc, Audi Q4, Q5, Q7, TT, Škoda Citigo, Kodiaq, Superb, Seat Ibiza, Leon, Rapid and Mi.

TRICO’s Group Brand & Marketing Manager (Europe), Sam Robinson, said, “The introduction of these beam blade kits is a game changer for TRICO. While previously, we exclusively sold our OE wipers singularly, now customers will have the benefit of buying a complete kit with everything they need provided for them, with the reassurance that they are buying the exact same quality product that we are trusted to deliver to vehicle manufacturers across Europe.”

Sam added, “As we’re coming into the winter wiper blade season, this is a perfect opportunity for factors to increase their profit margins whilst maintaining maximum vehicle coverage, and reducing their inventory commitment. We created this offering with space saving in mind, so it’s clear, compact and comprehensive and delivers a perfect premium direct fit wiper offering.”