Manbat has completed a comprehensive rebranding exercise on it Lucas battery brand which will see the traditional Lucas distinctive green colour and white logo brought to the fore. Manbat say the revisions significantly alter the branding of the entire range to reflect a fully justified confidence in the reputation of the Lucas name, allied to a new labelling regime that makes identifying the correct battery for any particular application a simple task.

The new design brings the green that the brand has been historically associated with and the Lucas name to prominence through an attractive design that stands out from the competition and emphasis the brand's heritage. The redesigned packaging also carries an easy-to-read series of icons that will ensure that factors, workshops and retailers are selecting the correct battery for the task. These descriptive icons always appear on a clearly defined band at the bottom of the label, which also carries the battery model name. The icons convey such information as whether the battery is maintenance free, for petrol or diesel vehicles, for vehicles with increase power equipment demands or for Start-Stop vehicles. They also indicate the level of warranty provided with the battery.

Manbat's marketing manager Myles Pemberton said, "We believe that the rebranding of the range will help our customers to grow their Lucas battery sales as the new packaging reinforces a key industry brand and provides a powerful visual impact on the shelf and in the warehouse. We also believe that by simplifying the identification process of what each individual battery is capable of by using easy-to-read and logical icons will prove helpful and will both speed up selection, and even more importantly, ensure that the right battery is supplied for the purpose that it is to be used for."

The Lucas range covers virtually every battery configuration and application including Start-Stop technology in the form of Lucas Fusion AGM batteries.

For further more information visit www.manbat.co.uk.