MAHLE was celebrating 20 Years in the Aftermarket at Automechanika Birmingham with a stand that was one of the busiest throughout the three day event.

The original equipment manufacturer, systems supplier to vehicle manufacturers and aftermarket company staged product demonstrations and had experts on hand to answer questions as well as a wide range of products and equipment on display.

As well as the stand, MAHLE’s Head of Technical, Commercial and Product Marketing, Paul Grosvenor presented a seminar at the Aftermarket Theatre, specifically focussing on the company’s OE standard thermostats. This discussed the efficiencies connected to particular thermostats, including the focus on reducing CO2 emissions and increasing the productiveness of the important component.

Aliya Lam, Head of Customer Care and Marketing communications at MAHLE Aftermarket, was delighted with the success, “This is our 20th year for MAHLE Aftermarket so Automechanika Birmingham was perfect for us to shout about it and make the most of the event. We’ve had a lot of buzz around our stand. Demonstrations on our ArticPRO ACX150 gained a lot of interest from visitors and we’ve also brought in our van that has everyone stopping to look at it.”