Gearing up for a bumper car care Christmas

December 06, 2021
Gearing up for a bumper car care Christmas
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Motor factors have the opportunity to pick up additional retail business in the run up to what is expected to be a bumper year for car care and accessory sales. 


With new car sales stalling because of the global chip crisis and used car values rising fast, people are now more inclined to keep their cars for longer and maintain them better. Added to this many drivers discovered a whole new range of car care possibilities when they were spending more time at home due to restrictions. They got their cars looking good and now want to keep them that way.  

A further important point that factors must consider is that instant availability is key to many customers. If it is on display, you open up impulse purchase possibilities, without the waiting time of online ordering. Also many of the multiple outlets are struggling to get certain stock items on their shelves.   

Items expected to sell well this Christmas include many of the more advanced polishing and detailing products that allow customers to achieve a much higher level of finish. For example, professional quality cleaners and polishes, tyre dressings, alloy wheel cleaners, etc.. As a Christmas gift, a car care kit is also way ahead of socks or shower gel for anyone who takes pride in their vehicle. 

Outside of the traditional cleaning and polishing products and accessories and winter items, there is a vast array of car related products that make great Christmas gifts, covering just about all budgets and levels of interest. Mats and seat covers remain strong sellers especially for older cars, while more recent innovations such as air purifiers and A/C cleaning products may appeal to health conscious drivers. 

Tool and equipment items are also expected to be popular ranging from, small in-car multi-tools and hand tools, up to polishing equipment, pressure washers, car vacuum cleaners, Jump starters and chargers and mini compressors. Dash cam systems are also expected to be very hot property this festive season.  
 
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