2018 has been a big year for ELTA Automotive as it has celebrated 25 years of trading, launched its solely owned PRO brands range and concluded a management buyout. The year is now being rounded off with another exciting development, the confirmation of a pan-European licence deal for key product lines from the renowned Lucas brand.

ELTA’s Marketing Manager, Tim Brotherton, explains, “In order to streamline what was a somewhat fragmented structure, the Lucas brand owner has simplified its licence agreements so its licensees hold the exclusive distribution rights for their specific product groups, not just in the UK and Ireland, but across continental Europe. This is great news for ELTA because our licenced products are Lucas bulbs, wipers and switchgear, which under the previous agreement had been our most popular lines and of course, lighting is one of the company’s core specialisms.”

 Tim added, “So, with the addition of another 25 untapped territories, which we can access through our new distribution hub in Slovakia, we are in a fantastic position to significantly grow the business and the prominence of the Lucas brand.”

Tim also added how to further develop business ELTA has designed a point-of-sale Lucas bulb-stand, which both highlights the extent of the range and provides customers with an effective sales tool. Tim comments, “The Lucas ZMB308 counter-top display stand gives customers an instant lighting stock solution – 140 of the fastest moving bulbs, which include both headlight and ancillary external/internal bulbs – individually boxed in the brand’s iconic green packaging, to encourage quick and easy sales.”

For more information concerning Lucas bulbs, wipers or switchgear, as well as the VISIONPRO and VXPRO brands, visit: www.elta.co.uk