Drivers showing ADAS apathy  

March 03, 2023
Drivers showing ADAS apathy
  Drivers are failing to appreciate ADAS benefits.
Share:

A new survey on driver attitudes to Advanced Driver Assistance Systems (ADAS) has shown that many drivers are still failing to understand the technology and do not appreciate the significant safety benefits. 


ADAS can reduce car crashes by 24%, but a new survey by Venson Automotive Solutions, of 300 UK motorist has revealed that many would actually choose not to use the systems. Although nearly three quarters (73%) of drivers would use parking assistance if they had it, only 45% said they would use Automatic Emergency Braking (AEB) if it was available on their vehicle and only 43% saw the benefit of Lane Keep Assist.

The survey highlights the poor level of driver knowledge when it comes to ADAS systems which provide a stepping stone to more autonomous vehicles. 

Alison Bell, Operations Director for Venson commented, “Car technology is moving at pace, but our research suggests that drivers’ willingness to adopt it may not be keeping up.  With semi-autonomous technology providing such clear safety advantages, it is vital that drivers feel comfortable using it. These results suggest that businesses should incorporate the benefits of, and how to use ADAS into their regular driver training programme.”
 
PREVIOUS ARTICLE
Castrol GTX - 50 years extending engine life  
NEXT ARTICLE
Euro NCAP van ratings bring collision severity onto the radar

More from BODYSHOP

Concept C shows new Audi design philosophy

Concept C shows new Audi design philosophy

icon Audi has introduced a new conc...
Bosch unveils new innovations at IAA Mobility 2025

Bosch unveils new innovations at IAA Mobility 2025

icon Bosch has provided a glimpse o...
Ring launches bulb mega deals

Ring launches bulb mega deals

icon To ensure drivers are getting...
OSRAM offers new performance bulbs display

OSRAM offers new performance bulbs display

icon Original equipment manufacture...
Official route for Cannonball Ireland 2025 announced 

Official route for Cannonball Ireland 2025 announced 

icon The route for the Cannonball I...
Simple and effective workshop tyre Inflation from Sealey

Simple and effective workshop tyre Inflation from Sealey

icon To assist with tyre service in...

More from AUTOBIZ