Swedish electric car maker Polestar has teamed up with the Mattel Hot Wheels toy car brand to launch its 2024 Design Contest. 

This year’s contest brief invites designers to surprise and thrill the judges with designs which combine Polestar’s design DNA into their vision of the ultimate Hot Wheels collectible. The winning will become part of the Hot Wheels offering, available for purchase across the world. 

Entrants are encouraged to be as imaginative as possible and push the boundaries of performance and design of the vehicle in their final submission. The only requirement is that Mattel should be able to translate the design into a 1:64 Hot Wheels die-cast vehicle, and visuals showing the vehicle’s interior design and immediate surroundings should be included as part of their submission.

In the spirit of the competition’s history of collaboration, entrants shortlisted ahead of final selection, by both Polestar and Hot Wheels design professionals, will be coached one-on-one by Polestar’s design team to refine their submitted designs towards final selection.

Launched in 2020, the Polestar Design Contest challenges aspiring designers, both professionals and students, to create exciting visions in line with the Polestar brand and design. Since the first contest, the competition has highlighted top talent around the world, with many of the students going on to work for the Polestar Design team or in the wider professional design industry.

The competition opens for entries on 5 March 2024 and the submission deadline is 16 April 2024. More details can be found at https://www.polestar.com/global/polestar-design-contest/2024/