Cromax has introduced three newly redesigned icons for its Fast Repair, Eco Pro and Lifetime Warranty customer marketing programmes. The refinish paint supplier says the revamped icons are more streamlined and align with the new Cromax visual identity, which itself was introduced to the market in September 2013.

Anthony Cashel, Marketing Services Manager, Axalta Coating Systems UK and Ireland, says, “These three newly redesigned icons will ensure bodyshops can market the specialist services they provide in a clean, modern and up to date way. The launch of Cromax last year gave us the perfect opportunity to upgrade their looks but we have worked hard to ensure they still retain their distinctive and readily-identified appearance.”

Cromax has also just launched ChromaManager, the new name for its colour management programme, formerly known as Bodyshop Pro.