First Line has announced that its range of rotating electric components has grown, both in terms of cover and sales since it was introduced at the beginning of the year. The expanded range now comprises 285 alternators and 231 starter motors, all of which are new ‘outright purchase’ units as opposed to remanufactured ‘exchange’ units that require the return of the old unit or are subject to a surcharge. First Line say that as a result, the range provides factors and their garage customers with a convenient and competitive package for the majority of fast moving applications in this lucrative field.

First Line Managing Director, Dan Joyner, comments, “There is always a little trepidation when we take the decision to introduce a new product group into the range, but equally, it’s very rewarding when the demand we anticipated is there from the start. This is definitely the case with our rotating electrics range.”

Dan believes that the roatating electrics success story is a good illustration of how the company remains true to its core principles of supplying high quality products with great availability, the widest possible range and a level of customer service to match.

The First Line rotating electrics range is available from stockists nationwide. For more information about the quality products in both the First Line and Borg & Beck range, please call the sales team on: +44 (0) 1869 248484 or visit: www.firstline.co.uk