OSRAM - Lighting the way this winter

November 15, 2023
OSRAM - Lighting the way this winter
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Lighting specialist, OSRAM, is reminding workshops and factors to focus on bulb sales this winter, especially as the component is more likely to fail in colder temperatures.


With more than 110 years in the automotive sector, renowned lighting specialist, OSRAM, has highlighted why bulbs are more likely to fail in winter and why factors and workshops should be informing their customers of these facts. This both pre-empts bulb failure and improves bulb sales.

With darker evening, drivers will notice if their bulbs are performing poorly, or have failed. However, OSRAM says both factors and workshops should be actively encouraging drivers to consider their bulbs while they’re still working before they potentially break. 

One of the main reasons for bulb failure in the winter months is due to the tungsten filament contracting and breaking in cold weather. When it comes to replacement, factors and workshops have an opportunity to recommend the best light source to see the road ahead, and should up-sell better and whiter bulbs, so drivers can comfortably see everything on the road and have maximum visibility. 

OSRAM’s NIGHT BREAKER 200 is its brightest halogen bulb, with up to 200% more light on the road and up to 150 metre long beam. This product is one of the bestselling bulbs in OSRAM’s upgrade portfolio and widely regarded in the industry, especially as it was recently recognised in Auto Express’s 2023 Product Awards. 

OSRAM’s Campaign & Communications Professional, Kristin Tränka, said, “We’re urging factors and workshops to really focus on bulbs for the winter months, as this is when lighting is at its most important. To be able to see the road clearly is vital for safety, so choosing bulbs shouldn’t be decided on price, but on quality and light distribution. As OSRAM is an original equipment manufacturer, we can guarantee to supply premium quality bulbs that have a long lifespan.” 

For more information on the full OSRAM range visit: www.osram.co.uk/am
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