NGK Spark Plugs launches dynamic new website

September 19, 2018
NGK Spark Plugs launches dynamic new website
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As well as new product innovations visitors to the NGK Spark Plugs stand at Automechanika also got their first glimpse of the company’s brand new website. It is designed to provide customers, contacts and fans of the NGK and NTK parts brands with an integrated on-line experience which is accessible from any device or location.


The dynamic new ngkntk.com site went live just in time for Automechanika Frankfurt and offers visitors a simpler structure, clear visuals, multiplatform formatting, easy-access product data and a host of opportunities to watch, read and share engaging lifestyle content. 

Users are taken to their appropriate regional site automatically while other user-friendly enhancements include a more easily-navigated, intuitive sitemap with fewer levels and clearer topics. Technical information has been rewritten and placed in dedicated sections. Additionally, the complete spectrum of technical information, training videos and interactive learning modules has been collated within TekniWiki, an on-line technical platform for the NGK SPARK PLUG EMEA region, which can be easily accessed by garages and workshops.
 
For those seeking product references, the company’s essential “Part Finder” feature has had a facelift and is available directly from the main menu. Products can be found in fewer clicks, for faster identification. “Part Finder” is also accessible from all devices for the first time.

The addition of motorsports and lifestyle content, teaser videos and high impact photography on the site ensure there is plenty to attract, interest and engage. Social Media integration was another key objective of the relaunch. David Loy, Marketing Director Aftermarket commented, “We are thrilled with how easy this new site makes it for customers and friends to engage across the main social media platforms. We have a huge NGK and NTK Social Media following, and we really wanted to add value to their user experience. For example, as well as integrating Facebook, YouTube and LinkedIn on the site we have created a ‘Fan Zone’ containing fresh, regularly updated content. There is a great new blog page featuring posts you won’t find anywhere else, such as racing driver interviews, behind-the-scenes innovation insights and special event reports.”

  
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