ContiTech joins “Quality Is Added Value” Initiative

Monday, May 22, 2017

ContiTech is leading a drive for greater quality awareness regarding drive components in the automotive replacement market and has joined up with the “Quality Is Added Value” initiative. The interest group of manufacturers from the automotive aftermarket makes independent garages and drivers aware of the potential dangers of using inferior parts and installing them in vehicles.

Rolf Sudmann, head of Automotive Aftermarket in the ContiTech Power Transmission Group says, “As an original equipment manufacturer and partner to the automotive industry, we offer replacement products exclusively in original quality, on which auto repair shops can rely. This is emphasised by our new five-year guarantee. We also campaign against substandard components and we believe we can achieve even more together with the ‘Quality Is Added Value’ initiative.”

ContiTech develops and manufactures drive belts and belt drive components for the automotive replacement market. Recently, the company has extended the statutory and customary two-year guarantee by an additional three years. This guarantee promise also gives participating auto repair shops the peace of mind that they are receiving products of original equipment manufacturer quality. They are also issued a certificate, which they can use as an additional advertising and marketing tool.

“Quality Is Added Value” is an initiative backed by renowned manufacturers of vehicle components in the automotive aftermarket. The aim is to significantly increase quality awareness for vehicle repairs. To achieve this, the parts market, mechanics and drivers are made aware of the advantages of quality parts using informative literature, at events and on the website. All partners, upcoming events and information can be found online at: www.qualitaet-ist-mehrwert.de. Technology company Continental is a member of the initiative with its ContiTech division as well as product brands ATE and VDO.