DENSO has launched a new marketing campaign for its Iridium TT Spark Plugs. The ‘Track 2 Track’ promotion got off to a blistering start in Moscow and will culminating in a show-stopping finale at Brand’s Hatch on November 4th. It is the first leg of the launch programme for the innovative new Iridium TT spark plug and celebrates Europe’s forgotten F1 heritage.

With approximately 3,000km to cover in 10 days, a legendary sportscar, the Lotus Exige S, has been selected to clock up some serious mileage for its memorable European tour. The car will be shared by two racing drivers, Rebecca Jackson and Natalia Freidina, who are ready to take on the challenge, both on the road and on track in Poland and the UK, in various sportscars powered by Iridium TT spark plugs.

The journey started in Moscow with a head-to-head sports car challenge at Moscow Raceway. From here the Track2Track crew will be travelling through a total of nine countries and hosting another two media/distributor days, one in Poznan in Poland and one at the famous Brands Hatch circuit in England.

For more information on the campaign and DENSO Iridium TT plugs visit,   www.densotrack2track.com or visit the YouTube DENSOAftermarketEurope