Brake Engineering has launched a new responsive website, designed to continue and develop the braking supplier’s Original Aftermarket initiative. The website, www.brake-eng.com, provides exclusive information about the company, as well as regular updates from the braking brand including new-to-range product introductions.

The new website also contains lots of product information on the range of remanufactured calipers; brake and clutch hydraulics; precision-engineered discs and drums; and, its brake pads and shoes. The ‘Tech-Talk’ tab offers the opportunity to view the latest technical news and downloads from the company, many of which contain useful information on intricate parts including guides on how to identify and fit specific components. Customers can also access Brake Engineering’s dedicated customer portal, where they can purchase branded items such as stationery and clothing promoting the brake supplier. The site also offers access the full Brake Engineering Online Catalogue, where users can simply enter the model or part number required and the part number or closest match will appear.

Adam Griffiths, UK marketing specialist, said, “The website captures our brand identity clearly and, like our Original Aftermarket initiative, is designed to simplify access to information for braking products. Incredibly user-friendly and simple to navigate on smartphones and tablets, the site functionality also enables us to communicate directly with customers.”