As the 2012 British Touring Car Championship revs up for the first round at Brand’s Hatch on April Fool’s Day, Honda Racing is gearing up for another exciting season. They have just announced that Yuasa Batteries are on board again as sponsors through Yuasa Battery Sales (UK) Ltd - the UK market leader for Automotive Aftermarket, Industrial and Motorcycle Batteries. The company is continuing its significant sponsorship of Honda Racing's Dunlop MSA British Touring Car Championship (BTCC) team for the forthcoming 2012 season which will be the third year that Yuasa has supported the all-conquering Honda Racing team as one of the principal sponsors and racing fans can look forward to seeing Yuasa branding when the all-new Civic currently being built makes its BTCC debut on April 1.
Andrew Taylor, Yuasa Battery Sales (UK) Ltd's Managing Director, commented: "Our 2011 sponsorship of Honda Racing proved a resounding success in raising the profile of the Yuasa brand and resulted in a clean sweep of driver, team and manufacturer championships. Yuasa’s partnership with Honda is very strong and has provided the perfect springboard for our ambitious UK and European automotive aftermarket plans over the next three years. We are very pleased to be continuing our commitment to the team in 2012 and, with a brand new Civic and exciting rule changes, look forward to another season of very close racing as Matt Neal and Gordon "Flash" Shedden take on all-comers to defend their titles."
Last year was an exciting season of racing when Honda with support from Yuasa won three of the major 2011 British Touring Car Championship trophies: the Manufacturers/Constructors title, the HiQ Teams' Trophy, and the Drivers' Championship.
David Hodgetts, Honda (UK) Managing Director, commented: "We’ve developed a strong relationship with the Yuasa team and we are looking forward to building on the championship success of 2011."
British Touring Car Championship fans can follow all the action online at www.yuasabtcc.co.uk or check out Facebook page www.facebook.com/YuasaBTCC or follow on Twitter twitter.com/yuasabtcc