IAM RoadSmart, the UK’s largest independent road safety charity, has introduced a useful guide to ADAS technology aimed at drivers and fleet managers.

The new material allows drivers and fleet operators to benefit from access to detailed content on driving assistance features. It was developed in partnership with the Hi-Drive project campaign. 

The guide provides detailed information about existing and emerging technology in vehicles to help drivers and commercial fleet managers understand how such systems can improve road safety and mobility. The content is supported by informative Hi-Drive project visuals and videos explaining the different stages of automation. 

The initiative seeks to inform the public about the difference between driving aids and semi-autonomous features thereby increasing awareness and reducing confusion about the capabilities of such systems. Additionally, the content seeks to educate drivers on dashboard warning systems they might see illuminated and actions that should be undertaken to prevent mechanical problems.  

IAM RoadSmart has been implementing the Hi-Drive User Education media campaign media campaign to raise awareness about the different driver support features and automated driving functions that exist in today’s vehicles. The Hi-Drive project is a research project co-funded by the European Union’s Horizon 2020 Programme to address the challenges of high automation. 

UK Department for Transport data shows that driver and rider error were a contributory factor in 849 fatalities on Britain’s roads in 2023. Driver error is the leading cause of fatalities on roads and underlines the need for better awareness and understanding of technology that can assist in reducing potentially lethal mistakes. 

Research conducted by IAM RoadSmart for its 2024 Road Safety Report reveals that while many drivers now have many ADAS systems in their vehicles, substantial numbers rarely or never use it. For example, a third of drivers (34%) surveyed said they never use adaptive cruise control despite their vehicle having it. 

The content can be found on IAM RoadSmart’s Commercial website and is available for the next 12 months.  Please click ADAS Guide to view.