Toyota has launched a new brand design with a reworked version of the brand logo and typography that signals a new era as it continues to work relentlessly towards a better future for all.

The new visual identity is driven by simplification. With a clear, coherent visual identity it allows Toyota to demonstrate its progressive, innovative thinking, and highlights its premium quality while being accessible to everyone. This new brand identity is also mobile-ready and optimised for a digital audience.

Toyota says its new brand logo distils its emblem to a simple 2-D design, losing the Toyota wordmark, as the emblem itself is well-known across Ireland and Europe. The design communicates simplicity, transparency and modernity. It will be gradually applied across all communications, while the current logo will still be used for the vehicles.

The new visual identity comes with a new bespoke typography which marks a step-up in digital readiness as Toyota expands its online offerings with the recently launched Virtual Showroom across the Toyota Ireland and dealer websites.

Steve Tormey, Toyota Ireland Chief Executive said, “At Toyota, we are extremely proud of our innovation heritage and have been the leaders in the move towards electrified motoring, through the development of self-charging hybrid electric technology, for over 20 years.  This rebrand is very much representative of the Kaizen principles of constant improvement that are an essential part of our DNA. Our new logo and brand aesthetic will serve to connect better with our customers across all our communications touchpoints, and signal a new era for Toyota as we move closer towards fulfilling our mission to create a better future for generations to come and deliver upon our Built for A Better World brand promise.”