The Ford Blue Oval Club is one of a series of initiatives designed by Ford Ireland to develop its overall strategic approach to the parts wholesale business. It aims to provide a competitive alternative to motor factors, with the key advantage of offering Genuine Ford parts.
The Ford Blue Oval Club Programme was launched in 2008 and to-date, 33% of the Ford Parts Supplier Network is actively engaged in the programme. These Ford parts wholesaling dealers are better known as Ford Parts Plus Partners.
Paul Pender is the Parts Wholesale Consultant with Ford of Ireland. He says,“The principle aim of the trade club is to provide our BOCP’s with a ‘superior service’ that will inevitably help grow their business and increase their profitability.”
As a Ford BOC Partner, motor traders and bodyshops receive a ‘Best-in-Class’ level of service from local Parts Plus Dealers such as: additional discounts on a selection of highly competitive part exclusive to BOCP’s; regular communication about the latest Ford Parts offers; monthly special offers; bespoke deliveries; regular visits from your Dealer Trade Specialist; peace of mind offering customers high quality, fully warranted genuine Ford Parts and a commitment to the Blue Oval Club Partner Service Level Agreement.
Additionally, partners can avail of regular technical communication materials, technical assistance from Ford, access to Ford parts referencing guides and ongoing professional sales support.
