Rolls-Royce to invest more than €360 million in bespoke car plant

January 09, 2025
Rolls-Royce to invest more than €360 million in bespoke car plant
Share:

While many motorists struggle to keep their ageing cars on the road, it seems that at the other end of the spectrum, the world’s superrich are prepared to spend more and more on their vehicles. At the same time, the need to stand out from the crowd means they are demanding bespoke extravagant designs modifications.  


Reflecting this, luxury car maker Rolls-Royce has announced that it is to invest some €360 million to expand its Goodwood plant in the south of England. The expansion will focus on bespoke models for high-end clients.

Already know for luxury cars it seems that “money no object” are prepared to spend huge sums on things such as in-car 18-carat gold sculptures, elaborate embroideries, special wood veneers and holographic paint finishes.

Rolls-Royce said that the expansion is to serve customers for its Bespoke services and Coachbuild programme, which is an invitation-only service where wealthy clients can "craft an entirely original motor car."
 
PREVIOUS ARTICLE
BYD’s shows jumping supercar
NEXT ARTICLE
Opel Vivaro & Movano clutch fundamentals

More from BODYSHOP

New MEYLE ORIGINAL Driveshaft for Volvo XC60

New MEYLE ORIGINAL Driveshaft for Volvo XC60

icon Demonstrating how its engineer...
OSRAM launches dash and reversing cameras
 

OSRAM launches dash and reversing cameras  

icon Renowned lighting specialist,...
SATA goes live with jet X DIGITAL pro spray gun in Birmingham

SATA goes live with jet X DIGITAL pro spray gun in Birmingham

icon SATA was, as always, one of th...
bilstein meets the demand for Ford Ranger Parts

bilstein meets the demand for Ford Ranger Parts

icon The latest version of the Ford...
Countdown to Classic Car Show is on

Countdown to Classic Car Show is on

icon The Bohernabreena Classic Car...
F1 to go head to head with the Indy 500
 

F1 to go head to head with the Indy 500  

icon No matter who is in charge of...

More from AUTOBIZ