Ring invited its customers, as well as journalists, to its headquarters in Leeds to showcase its current and new product offering, as well as enjoy a tour of the facilities. 

Previous Ringmechanika events have been kept more low-key, however, for 2023, the company wanted to go all out and demonstrate its vast range of products, which includes lighting, battery care, tyre care, car accessories, towing and much more.

Also on hand to chat with customers was Ring’s parent company, OSRAM, with its extensive range of lighting solutions for a variety of vehicles, such as cars, motorbikes, commercial and agricultural vehicles. 

More than 50 customers attended Ringmechanika, which made the event nearly double the size of last year.  The feedback the company received was overwhelmingly positive. This event also gave customers a chance to view the extensive lighting lab facilities at the headquarters, where Ring and OSRAM test bulbs to ensure they are compliant with current legislation, while maximising their illumination of the road. 

Visitors were also able to see the latest innovations for retail battery care and tyre care, plus the latest developments in inspection and workshop lighting and workshop battery charging. The event was a great opportunity for customers to speak directly with the sales teams, product managers and share ideas. It also gave Ring immediate feedback on what requirements customers will need in the future. Plus the customers were also able to get hands on with the newest products the two companies have to offer.

Henry Bisson, Marketing Director at Ring, said, “It was a fantastic event for all and we’re so pleased with how it was received. This event gave our customers the opportunity to get up close and personal with a wide range of our products and our sales team could talk them through the best selling points, which is always important for our customers to know and understand. We’ve run the Ringmechanika event for a few years now and it continues to grow each year, which shows that there’s a clear appetite for a customer-centric event like this. We’re already planning next year and can’t wait to see the continued success of it.”