Gates Power Transmission has appointed Catriona Hill as the Regional Marketing Manager Europe North-Wes, covering Ireland, UK, Nordic, Baltic, and Benelux countries for the Automotive Replacement division.

Gates says one of Catriona’s key roles will be to ensure that the voice of the customer is translated into value-added activities. She will also give in-field marketing support to the local Sales teams.

Based in Scotland, Catriona started at Gates in 2007 as Sales Coordinator. In her daily work, she has acquired an extensive knowledge of the replacement market, of the Gates products and services as well as of the customer requirements.

In the newly created role, Catriona reports to Taco Homan, Regional Sales Manager Europe North-West.

By creating this new function, Gates is once again highlighting the fact that the 'voice of the customer' is taken very seriously.  Alongside local sales support, Gates has already appointed local technical trainers in order to increase installers' knowledge of the timing belt system, the auxiliary drive system and the cooling system.