Niche British OEM, Ariel Motor Company, has announced a new global partnership with lubricant specialist MOTUL. 

With a long and innovative history, Ariel Motor Company is today specializing in the manufacture of high-performance recreational vehicles, with the Ariel Atom proving an international success on both road and racetrack.  In 2014, Ariel added the high-performance Ariel Ace motorcycle to its range, with the Ariel Nomad road/off-road car following in 2015 ensuring that the company has gone from strength to strength. Both two and four-wheeled vehicles use Honda engines. Uniquely designed, hand-crafted to order and with impressive performance, Ariel vehicles offer total driver and passenger involvement. 

All Ariel vehicles will NOW use MOTUL engine, brake, gear and coolant lubricants and fluids for first fill and subsequent service fills. MOTUL’s product range will help deliver performance and reliability for the vehicles, while promoting increased, responsible usage with lower fuel consumption and longer drain intervals. The main products to be used will be 8100 engine oils, gear oils and brake fluids.

Pierre Barrard, Chief Marketing Officer at MOTUL said, “We are thrilled to begin this new 360 degree partnership with Ariel who, it could be said, produce the type of vehicles that bring joy to motorsports enthusiasts and neophytes alike. Technically advanced and high performing, but with fun and passion at heart, we wholly share Ariel’s values and believe that our experience and expertise will make an important contribution to the pleasure of the driver.”