MAM Software's EMI+, integrated business intelligence tool continues to make a big impression in the aftermarket information sector with Comline Auto Parts, a major UK parts distributor, the latest company to make use of the application.

Comline, based in Luton, is a fast growing distributor of quality car and van parts in the UK and EU. It has 20 years of experience in the market and nine key product groups covering the whole Japanese, Korean and European car parc. The company has found EMI+ to be an invaluable aid in its recent developments, delivering valuable reporting information about its business activities.

EMI+ is a powerful business intelligence application that helps businesses undertake an accurate assessment of their performance. Built from the ground up to integrate with Autopart and analyse the data it produces, EMI+ delivers reliable, up-to-date information which allows companies to respond to challenging conditions and make more informed decisions.

"EMI+ has rapidly become one of the most valuable reporting tools for our business" said Nick Weir, UK Sales & Marketing Manager at Comline. He added, "By using the drill-down facilities and targeting specific situations, EMI+ has helped us to eliminate a significant amount of unnecessary product analysis and see only the information we require.”

Nigel Clemett, Director of Sales at MAM Software says. "More and more companies are identifying the importance of integrated Business Intelligence. By offering valuable insight into a business's performance, EMI+ allows users to understand their customers' buying habits and tailor their offering accordingly."