Easytrip, Ireland’s largest provider of electronic tolling services has today announced the appointment of Cyril Escobar as Car Park Commercial Manager.

In his new role, Cyril will be responsible for developing Easytrip’s Car Parking Division through acquisition of new car park partners, as well as driving the company’s commercial strategy to grow the number of Easytrip tags on the market with the parking service.  In addition, an element of his job will include responsibility for sales of Access Control products.

Cyril has been in sales for nine years, with more than five years’ experience in the office products industry while working for Lyreco.  Cyril spent three years in the parking industry as the Sales Manager for APCOA Parking Ireland, where he was in new business sales for their Private Sites Division. He has the French equivalent of a degree in Hotel Management from University of Blois in France and has been living in Ireland for 14 years.

Commenting on the appointment, Dermot MacEvilly, Chief Executive Officer of Easytrip said, “These are very exciting times for Easytrip. We are expanding the car parking side of our business and we are delighted to have Cyril on board to grow the number of new car parks with the Easytrip service and consequently our customers who use our tag for parking.  Cyril’s background in the car parking sector gives us a very strong position from which to build on our successes to date,” he concluded.