Bridgestone made a strong showing in the Paris Motor Show with three distinct zones on the stand showing the direction of product development: Ecological, Reliable and Futuristic tyres.

Star of the stand is the new eco-friendly Ecopia EP001S (size 195/65R15) making its debut in Europe. This tyre carries top EU Label A grades for both fuel efficiency and wet grip, and is the world’s first tyre to win AA grading in Europe and the top grade in the Japanese rating system. Also on view in the “Ecological” zone is the Ecopia EP25 low-rolling-resistance tyre.

The “Reliable” zone of the stand features the Bridgestone’s winter line-up, the Blizzak LM-32. Nearby, a special wet display demonstrates the outstanding wet safety of Bridgestone’s flagship touring tyre, Turanza T001.

The “Futuristic” zone of the stand is packed with exciting examples of Bridgestone’s vision of the future:
- Bridgestone’s new “Sustainable” tyre makes its European debut;
- KTM X-BOW with revolutionary TPT (Tyre Printing Technology) tyres shows that tyres don’t always have to be black;
- Bridgestone “Half Weight” and “Air Free” concept tyres are on display;
- and award-winning CAIS (Contact Area Information Sensing) technology demonstrates how it detects changes in road conditions for added safety and comfort.