Aftermarket brands Armor All and STP, are in new global ownership after the completion of a $780 million buy-out. Previous brand owners, The Clorox Company, of California, recently concluded the total equity transfer of Armor All and STP to the USA private equity firm, Avista Capital Partners.

As a consequence, a new trading company, Armored AutoGroup (AAG), has been established to represent the world-wide interests of both brands, from headquarters in Connecticut, USA. In the UK, European and the Middle Eastern regions, business is conducted by a new company, Armored Auto UK, headquartered in Brentford, Middlesex.

The long-established Armor All and STP production, packaging and distribution resource in South Wales will also be developed in line with future growth plans.

Commenting on the change of ownership, Simon Walsh, General Manager of Armored Auto UK, said:  “It’s an extremely positive development. Our new parent company’s objectives, under the leadership of CEO Dave Lundstedt - the former CEO of Honeywell Automotive Division  - are focused on using the global strengths of both Armor All and STP as a platform to drive growth across international markets, and leverage untapped potential.”

Team PRReilly represents both these product brands in the Irish Market place.