While many motorists struggle to keep their ageing cars on the road, it seems that at the other end of the spectrum, the world’s superrich are prepared to spend more and more on their vehicles. At the same time, the need to stand out from the crowd means they are demanding bespoke extravagant designs modifications.  

Reflecting this, luxury car maker Rolls-Royce has announced that it is to invest some €360 million to expand its Goodwood plant in the south of England. The expansion will focus on bespoke models for high-end clients.

Already know for luxury cars it seems that “money no object” are prepared to spend huge sums on things such as in-car 18-carat gold sculptures, elaborate embroideries, special wood veneers and holographic paint finishes.

Rolls-Royce said that the expansion is to serve customers for its Bespoke services and Coachbuild programme, which is an invitation-only service where wealthy clients can "craft an entirely original motor car."