Vehicle lighting, auto electrics and accessories specialists Ring Automotive says that many motor factors are missing out on the lucrative towing sector and that it can assists them to make the most of this potential with a wide product range and bulk deals.

Connecting a trailer or a caravan to a vehicle was once something of a DIY job with a quick fit of a towbar or wiring loom. However, with vehicle design becoming more complex, specialist products are increasingly required such as towbars, towballs, relays and plugs and sockets for electrical wiring systems. Installation may mean disassembly of the vehicle’s bumper and trim and many modern vehicles require a CAN-bus rely system to ensure the vehicles electrics are talking to the trailer’s electrics.

This makes stocking and supplying towing equipment and accessories for motorists, fitters and auto electricians potentially lucrative for factors. The added benefit is that towing is a year-round product range. Caravanning and camping provide a summer boost, but there are also a growing number of applications in both leisure and business such as boat trailers, motorsports transporters, horse boxes, agricultural and construction equipment and many more.

To support motor factors and specialist fitters Ring has tailored its towing offering so that key products lines can be bought in bulk. It has also widened the range to cover not just essential products but accessories and lighting units which are ideal for supplying customers who undertake large fitment jobs.

For further assistance Ring has also set up promotional pricing across its bulk offering so motor factors can consider stocking products that they have not stocked before and profit from the growing demand.

Ring Products are distributed by Strongline Autoparts.