The TRICO team were in celebratory mood at Automechanika as the wiper specialist marked its 90th anniversary of coming to Europe.

To celebrate the milestone Trico had brand new packaging on display featuring its new strapline ‘Excellence In Every Blade’. The new shallower packaging is for the Force, Flex, Neoform and Ice ranges and allows for more products to be stored or displayed in a confined space.

TRICO Product and Brand Manager, Sam Robinson was on hand to show visitors the updated brand image. He said, "The artwork features new product images and key technical points, as well as a QR code linking directly to the TRICO website catalogue, which is also mobile enabled, for easy vehicle look up.” He added, "The new strapline and logo will help customer grow their business while promoting the benefits of fitting Trico wiper blades.”