Drivers showing ADAS apathy  

March 03, 2023
Drivers showing ADAS apathy
  Drivers are failing to appreciate ADAS benefits.
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A new survey on driver attitudes to Advanced Driver Assistance Systems (ADAS) has shown that many drivers are still failing to understand the technology and do not appreciate the significant safety benefits. 


ADAS can reduce car crashes by 24%, but a new survey by Venson Automotive Solutions, of 300 UK motorist has revealed that many would actually choose not to use the systems. Although nearly three quarters (73%) of drivers would use parking assistance if they had it, only 45% said they would use Automatic Emergency Braking (AEB) if it was available on their vehicle and only 43% saw the benefit of Lane Keep Assist.

The survey highlights the poor level of driver knowledge when it comes to ADAS systems which provide a stepping stone to more autonomous vehicles. 

Alison Bell, Operations Director for Venson commented, “Car technology is moving at pace, but our research suggests that drivers’ willingness to adopt it may not be keeping up.  With semi-autonomous technology providing such clear safety advantages, it is vital that drivers feel comfortable using it. These results suggest that businesses should incorporate the benefits of, and how to use ADAS into their regular driver training programme.”
 
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