DENSO enjoyed a very successful Automechanika Frankfurt reinforcing its position as a leader in the automotive industry and to demonstrating its commitment to quality, sustainability and reliability. 

As Senior Manager Quality, Service & Remanufacturing, Jeroen Bleeker explained, “For DENSO, the primary focus is to highlight the quality that runs through its DNA and is embedded into all the processes that it undertakes from design to manufacturing, in order to deliver the very best in the performance and reliability of DENSO’s replacement parts. The second part is to promote the circular economy and demonstrate how we try to reuse, repair and remanufacture as much as we can with high quality solutions to lower the impact on the environment.”
 
In a similar vein, Zouran Azem added, “It's also exciting to showcase our commitment to a sustainable future with our vision for carbon neutrality, highlighting our dedication to both quality and environmental responsibility. Being part of the DENSO team at Automechanika this year makes me incredibly proud of our 75 year legacy in innovation and excellence.”

In addition to examples of the original equipment products the tier one supplier manufactures for vehicle makers globally, the busy stand also featured a timeline that highlighted a number of the company’s many achievements, as well as an innovative 3D hologram projector that allowed visitors to not only view the external products, but also their internal parts and how they operate. 

Extending a particular message to the many workshops and professional installers that visited the event, Manager Aftermarket Product Management, Ruslan Leontiev said, “We aim to support the aftermarket and accelerate our new product introductions for our conventional range, but are also focusing on the new product development related to electrification and ADAS. In addition, we are committed to expanding the availability of our online e-learning and technical training materials, as well as improving access to relevant information for our new products.”

Further details of the DENSO Aftermarket programme are available online at: www.denso-am.eu