Gates and Strongline, a partnership with perfect timing

September 09, 2021
Gates and Strongline, a partnership with perfect timing
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Take a look behind the workshop doors of most independent garages over the past four decades and a brand that you will find in common use is most certainly Gates. Gates belts are trusted and favoured by thousands of mechanics, technicians and garage owners, who have come to rely on their original equipment quality. A key element in the success of Gates over many years has also been the local expertise and support offered by distributor Strongline Autoparts.


Strongline has been distributing Gates in Ireland for approaching 40 years and during this time the two companies have built a very strong partnership which offers great benefits to both motor factors and garages. Alan Ward of Strongline explains, “We work very closely with Gates and receive first class technical and training support from the Gates team. Our own staff have also had the benefit of expert Gates training and many have visited various Gates production facilities. This has allowed them to see first-hand the OE pedigree of Gates products as well as the strict testing regimes and research and development that is behind Gates product quality.”   

Alan believes that one of the reasons for Gates becoming so popular with Irish customers is its OE credentials which can be traced back many years. He comments, “Back in the 80’s and 90’s when Japanese cars dominated the Irish market, mechanics discovered that Gates was one of the few aftermarket belt brands that had a strong presence with Japanese vehicle makers. They got to know that they could replace these belts with Gates aftermarket products with complete confidence, which made Gates their preferred product choice.”

Today Gates replacement OE product offering covers European, Japanese and Korean vehicles with a range that extends far beyond timing belts. Water pumps is now a key area with best practice repair favouring timing belt kits, with the pump included. Gates also offers comprehensive coverage on micro V belts, hoses, turbo hoses, tensioners, pulleys, and TVDs. It will also soon offer a product solution for vehicles with moulded rubber fuel lines. By working closely with Strongline, Gates also ensures its range is especially well tuned to Irish market needs.

Reflecting the growing complexity of vehicle systems Gates is also very active with technical information and training. Gates technical experts can offer training in the latest systems by way of organised training evenings, or in some cases in workshop training. There is also a comprehensive library of training and technical information available from Gates online to assist with installation.

Alan comments, “One of the great things about Gates is that it makes product identification and installation as simple as possible. Up to the minute application information is always available on Tec Doc and on the MAM system and Gates provides easy to follow installation advice and tech tips on the latest workshop issues.”

The Gates ranges is distributed by Strongline Autoparts and available from motor factors nationwide.   
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