On June 24, Alfa Romeo will be 115 years old, a memorable milestone the global brand is celebrating with the official presentation of a celebratory logo.

Paying homage to an extraordinary history of Italian passion, style, and sporting competition, the new logo will be used by official clubs and fans around the world, for use at events and rallies, and in dedicated materials and local initiatives.

Alfa Romeo first revealed the new logo in April, the month which saw the historic victory at the 1930 Mille Miglia with Tazio Nuvolari and the debut of the Quadrifoglio at the 1923 Targa Florio.

This year also marks the 75th anniversary of the debut at the Paris Motor Show of the 1900, the first Alfa Romeo car produced on a large scale, and the resounding victory of the Tipo 158 “Alfetta,” crowned World Champion in the inaugural season of Formula 1 and driven by Nino Farina, the first world champion in the history of F1 and a symbol of the brand's technical and sporting excellence.

2025 also sees celebrations of the debut at the 1955 Turin Motor Show of the Giulietta Berlina, a model that brought elegance and dynamism to Italians’ everyday lives, followed in 1965 by the Giulia Sprint GTA presented at the Amsterdam Motor Show, a veritable “sacred monster” of racing that took victories all over the world.

Finally, in 1975 the 33 TT 12 won the World Championship for Makes and ten years later the Alfa 75 made its debut, as the final mass-production Alfa Romeo model built on the Alfetta platform.

In short, 2025 brings a series of anniversaries that is not a mere coincidence, but an extraordinary synchrony of history. Every date, every car, every milestone contributes to plotting the unique profile of Alfa Romeo, a brand that has not followed the sign of the times for 115 years, but has challenged it. And now more than ever, it is looking ahead with the same grit and passion that have made it an uncompromising icon.