VARTA Automotive launched an updated product portfolio during Automechanika 2024, with the new line-up intended to help simplify the battery selection process and expand product offerings for growing market segments. 

Backed by parent company Clarios, a world leader in low-voltage solutions for the automotive industry, the new VARTA product portfolio is organised with each technology within the portfolio now identified by a distinct label colour across all applications: SLI batteries are colour coded blue; EFB batteries silver and AGM batteries feature a gold label. 

As the automotive industry rapidly evolves, new start-stop, hybrid and EV vehicles are introducing increased demands on their low voltage networks and batteries. To better serve these new vehicles VARTA also launched new EFB H9 and AGM H3 batteries. These new products deliver superior performance in demanding conditions, to help ensure new vehicles operate efficiently and reliably.

In the heavy-duty segment, VARTA has merged the ProMotive Super Heavy Duty and ProMotive Heavy-Duty lines while introducing new EFB A-type and AGM B-type products.  VARTA’s AGM technology is now a cornerstone of the heavy-duty portfolio. AGM batteries not only ensure that critical systems such as lights, brakes, and steering remain operational, even when the high-voltage system is down, but they also significantly reduce idling time, by up to 73% according to TÜV Nord,  leading to considerable savings in fuel costs and reductions in CO2 emissions. 

VARTA has also added a new premium lithium-ion (Li-Ion) battery range, designed to meet the growing demands of the leisure market, particularly in deep-cycle applications like caravanning and marine use. These batteries offer up to twice the usable capacity and over 3,000 cycles, all while reducing weight by approximately 45% compared to traditional lead-acid batteries. The new Li-Ion range is also equipped with advanced smart connectivity features, including Bluetooth and CAN bus communication, allowing users to monitor battery status in real-time and optimize performance across various applications. 

VARTA’ also announced that its ability to deliver for customers is expanding with investments made possible by Clarios. A recent €200 million investment by Clarios will increase AGM battery production in Europe by 50% by 2026. This effort will ensure workshops and consumers have access to the advanced batteries their start-stop, hybrid and EV vehicles demand.