The campaign reveals the marriage of paint and colour from a new perspective as “The Art of Colour" (what an accurate description of the bodyman’s inner mind!). And most unusually, the images in the ads look like paint that has been spilt accidentally or are reminiscent of picture puzzles that need a second look.

When looked at more closely, the images build a bridge to the Standox philosophy and its central message: Standox is the preferred partner of professional bodyshops, which guarantees a perfect result at all times.

Standox seeks to build long-term relationships with its customers, based on premium product quality and high levels of practical support. Approvals from all major manufacturers reflect the company's position as a leading partner to the automotive industry.