Suzuki recently named its “Dealers of the Year” at its annual conference on the Spanish island of Tenerife.

The ceremony recognises the achievements, exceptional performance and service delivered by Suzuki car dealers across the UK and Ireland during the past twelve months.

TV personalities, Ant and Dec, who have recently played a lead role in the brand’s adverts for the Vitara compact SUV, announced each of the winners via video link. The trophies were then handed out by Suzuki GB’s Managing Director, Nobuo Suyama, and Aftersales Director, Denis Houston.

All showrooms were evaluated in seven different areas which included the percentage of target sales achieved, the finance penetration percentage, the Sales Customer Satisfaction Index (CSI), the Service CSI, the number of parts sold, and the quantity of accessories sold and returned on sales percentage. The figures were aggregated on a balanced scorecard to reveal the top dealer in each of the categories.

Brownes Cars Limited from Donegal received the award for Irish Dealer of the Year. Established in 1980 at Porthall, Lifford Brownes now have premises in Milford and Donegal Town along with our original Showroom in Porthall.

In addition, 22 Suzuki dealerships were commended for their long-running commitment to Suzuki. For 35 years service to the brand, Brady’s Ratoath were honoured, Thomas Farrell and Sons from Waterford City were honoured for 30 years service and for 20 years with the brand Trunk Road Motor in Castleblayney, Co.Monaghan received due recognition.  .

Dale Wyatt, Director of Automobiles, said: “We would like to congratulate all of our trophy winners on their outstanding achievement, as well as the dealer network as a whole for their exceptional performance during the past twelve months. It has been another very successful year for the brand across the UK and Ireland, and with the brand new IGNIS compact crossover on sale from January, this is a very exciting time to be part of the Suzuki network.”