Somora Motor Parts, has announced a dynamic new partnership with Yuasa Battery and Irish racing star and reigning BTCC Independent Champion, Árón Taylor-Smith. This collaboration comes at a pivotal moment in Árón's career, as he joins the prestigious Toyota Gazoo Racing UK team, for the highly anticipated 2025 BTCC season.

Motorsport has been deeply embedded in Somora Motor Parts’ DNA since its establishment in 1985, and this latest venture strengthens the company’s long-standing passion for high-performance racing. Árón, a well-established fan favourite in the British Touring Car Championship, expressed his excitement about the collaboration. “The popularity of the BTCC continues to soar, and I am absolutely delighted to welcome Ireland’s leading automotive parts supplier into my 2025 campaign. It turns out that the team at Somora have been BTCC fans for years, supporting from the sidelines and celebrating my victories from afar. I love when partnerships like this come together. It transforms into a passion project for everyone involved. I can’t wait to give them an exclusive behind-the-scenes look at the BTCC.”

For 2025, Árón joins Speedworks Motorsport, home to Toyota Gazoo Racing UK, following an exceptional 2024 season that saw him claim the Independents’ Championship title with 20 class victories and two outright podium finishes. His remarkable consistency saw him become the only driver to score points in all 30 races. 

His reward is a coveted seat in the manufacturer-backed Toyota Corolla GR Sport, one of the BTCC’s most successful modern touring cars, boasting 17 race wins, 30 additional podiums, five pole positions, and 10 fastest laps since its debut in 2019.

As part of the partnership, the Somora Motor Parts logo will be proudly displayed on Árón’s BTCC race helmet, while one of the company’s flagship product lines, Yuasa batteries, will feature prominently on his race suit. With all BTCC races broadcast live on ITV4 and a record-breaking audience of over 20 million viewers in 2024, this collaboration offers unparalleled visibility for Somora Motor Parts in both the UK and Ireland.

Stephen Lawless, representing Somora Motor Parts, commented, “Everyone at Somora has been a long-time fan of the BTCC, frequently travelling to support Árón over the years. To now be actively involved in his BTCC program is incredibly rewarding. Árón has created a platform that maximises our brand exposure, particularly in the Irish media, while also showcasing Yuasa Batteries, a key product line for us. We have a series of exciting activations planned with Árón throughout the season and look forward to seeing what he can achieve as part of Toyota Gazoo Racing UK.”

The 2025 BTCC season kicks off on April 27th at Donington Park, marking the beginning of an exhilarating campaign for Árón and Somora Motor Parts. Fans can stay updated on all developments by following both Aron Taylor-Smith and Somora Motor Parts on their respective social media channels.