ŠKODA Ireland has unveiled the new 2014 Tipperary GAA strip at Croke Park and announced that it will be extending its sponsorship by another year with over €800,000 invested in the Premier County since the start of the sponsorship.
The full sponsorship of Tipperary GAA covers both the hurling and football codes and includes all grades from minor to senior inter-county teams over the next year. As part of the extended sponsorship agreement, the new look Tipperary jersey for the 2014 season was unveiled displaying the ŠKODA brand name and an 1884 motif in honour of the foundation of the GAA in Thurles on November 1st 1884.
Commenting on the sponsorship agreement, Sean Nugent, Tipperary County Board Chairman said “Tipperary County Board is delighted to announce that ŠKODA is extending its sponsorship agreement. The first three years of the sponsorship saw ŠKODA bring a real commitment to grass roots supporters and we’re looking forward to seeing both sides enjoying success in the 2014 championship season.”
Raymond Leddy, Head of Marketing & Product, ŠKODA Ireland added “Since we came on board as partners of the Premier County in 2011, we have evolved the sponsorship to involve our network of dealers across the country to support GAA at a local level as well as county level. The ethos of the GAA is an excellent fit for our business and allows us to drive awareness of the ŠKODA brand amongst GAA supporters. The Tipperary sponsorship has been an integral part of our marketing efforts which has seen ŠKODA increase market share from 5.2% back in 2011 to record share of 6.7% as it is today. We are delighted to work with Tipperary GAA for another year and look forward to driving towards success in 2014.”
ŠKODA has used the Tipperary GAA partnership as a platform for developing a programme of local dealer sponsorships with grass roots GAA clubs including Tipperary dealer Ryan Motor Power who sponsor the Tipperary Camogie; Waterford dealer Martin Barrett who sponsor De La Salle GAA Club, Waterford; Sligo dealer Burns Car Sales who sponsor St. Johns GAA Club, Sligo; Kerry dealer Liam Lynch Car Sales who sponsor IT Tralee; Wicklow dealer Sinnott SKODA who sponsor Rathnew GAA Club and Bandon dealer Finbarr Galvin Ltd who sponsor Bandon GAA Club
Noel McGrath, Paddy Codd, Alan Campbell, Kieran Bergin and Brendan Maher, with future Tipperary stars, from left, Carlie Walsh, age 6, from Fethard, Danny Shelly, age 6, from Killusty, Rory O'Mahony, age 6, from Fethard, and Sam Coen, age 5, from Fethard.
