ŠKODA has launched innovative in-flight advertisements with Ryanair which will see the car brand place a series of tray table ads on Ryanair flights to highlight the generous leg room in their flag ship model, the ŠKODA Superb.

Developed by Owens DDB and planned by Mediacom, the eye-catching prints will be placed on 513 tray tables to highlight their class leading rear leg room on their executive ŠKODA Superb model. In addition overhead lockers will be branded to emphasise the fact that the Superb Combi can accommodate 15-standard sized cabin bags. The campaign will run for four weeks across 540 flights from Dublin Airport with a potential reach of 83,689 passengers.

Commenting on the campaign, Raymond Leddy, Head of Marketing & Product, ŠKODA Ireland said: “We were looking for an innovative and engaging way to communicate the merits of best in class leg space of our Superb model for quite some time. The creative people at Owens DDB delivered with one of our most simple and effective campaigns yet. The Superb doesn’t just have best in class rear leg space it also has best in class luggage capacity so in addition we also have some clever advertising on the overhead lockers highlighting the fact that the ŠKODA Superb can accommodate 15 standard carry-on bags or alternatively if you are duty free shopping 8,263 Toblerones!″